Strategic CSR :
Bill Gates coined the term "Creative Capitalism" in his address at world economic forum, 2008 "an approach where governments, businesses, and nonprofits work together to stretch the reach of market forces so that more people can make a profit, or gain recognition, doing work that eases the world's inequities".
Perhaps this is nearer to true definition for strategic CSR.
With CSR spending becoming mandatory after amendment in the companies act, it is high time for industries to plan CSR programs which can creatively 'catalyze' community development and are simultaneously in sync with industry's overall corporate strategy.
Renaissance can assist your CSR team in :
- Developing CSR Master plan with clearly defined indicators for output, outcome and impact.
- Implementing CSR plan by placing our team of professionals at your location
- Providing consultancy on specific needs/projects.
- Conducting Impact assessment of ongoing CSR Program .
" RSMS is working with Utkal Alumina, Tikiri (Aditya Birla group Company) for their CSR initiatives in the field of education and livelihoods in 21 villages since 2010. These 21 villages are affected by plant construction and mining activity of Utkal Alumina. RSMS intends to create additional annual income of Rs. 30,000-50,000 for small and landless farmers and women.